The Beginner’s Guide to Using the Web to Jump-Start Your Business

The U.S. Small Business Administration estimates that more than 580,000 small businesses will start up this year. Unfortunately, about 576,000 small businesses will fail during that same time period. So how can entrepreneurs hedge the odds in their favor? One way is to start a Web-based business or take your current business online.

Internet businesses sell merchandise, services, information, and most anything a traditional brick-and-mortar business can sell-but often with a smaller operating cost because they only conduct business online. Brandon Lewis, president of StoresOnline, offers these tips to help online entrepreneurs make the most out of their companies:

Know Your Audience

A common online marketing mistake is to try to target too many audiences. There are 938 million users on the Internet. Marketing to all of those eyeballs is simply not effective and can be very costly. If your target customer group is women ages 14-27, it does you no good to spend time and money marketing your site to men ages 55-90. Take the time to find your customer and then customize your approach to people who actually search for and therefore want to buy your product or service.

Build A Second Site

A second common mistake is to have just one e-commerce website. Instead, you should build several sites that appropriately customize your sales approach to different audiences. This allows you to effectively sell the same product to different target groups using unique messaging, design, and tone. One way to do this is by building a second site in a different language. The site can more easily be searched by customers according to their language-specific search terms and can help increase your revenue.

Get Specific

Try to avoid marketing dissimilar products on the same site. This will let you take advantage of the way Web users tend to search. People shop on the Internet by looking for specific items or categories of items. Selling tools and bedspreads on the same site will lower your search engine rankings and cause you to lose sales. Instead, start off selling one type of product and sell it well. You can always branch out in the future.

The post The Beginner’s Guide to Using the Web to Jump-Start Your Business appeared first on Dosor Haelth and Lifestyle.



from WordPress https://ift.tt/3oc7a3E
via IFTTT

Comments

Post a Comment

Popular posts from this blog

What You Should Know About Hepatitis C

Image
Hepatitis C virus (HCV) is the most common, chronic blood-borne infection in the United States, with nearly 4 million Americans (or 2% of the population) infected. The hepatitis C virus can result in a swelling of the liver known as hepatitis C. Hepatitis C is slightly more common among men than women, and while it affects people of all ages, it is most commonly found among those aged 20-39. Hepatitis C infects the liver, which removes waste products and worn-out cells from the blood. If untreated, hepatitis C can lead to scarring of the liver (known as cirrhosis), cancer of the liver, and, in some cases, even death. The hepatitis C virus is spread through contaminated blood. Hepatitis C is most commonly spread through intravenous drug use, as users often share needles that are contaminated with the virus. People who had blood transfusions before 1990, when screening blood for HCV began, are also at risk. Tattooing and body piercing may also transmit hepatitis C if dye or needles c...
Read more

Why the Key to Impotence May All Be in Your Head

Image
Stress has become an inevitable consequence of modern life, and we are subjected to increasing amounts on a daily basis. The term stress was originally coined and defined by Hans Selye in 1936 as “the non-specific response of the body to any demand for change.” This means that we are all subjected to stress, but its effects on our bodies differ greatly from person to person, largely dependent on the gravity of and how we handle the stressful situation. Selye determined that there were two kinds of stressors, positive and negative. Positive stressors, or eustress, are situations that are perceived to be happy or good, such as weddings, childbirth, or big family holidays. Negative stressors, or distress, are situations that are traumatizing or unhappy, such as the death of a loved one or an accident. But whether the situation is positive or negative, this rate of wear and tear we subject ourselves to eventually takes its toll on our bodies, and how we deal with the stress is important. ...
Read more

Sciatica: Symptoms And A Must-Try Remedy

Image
Many people attempt to alleviate their sciatic pain with medications which provide just momentary outcome. We also must state that when it involves sciatica relief, plenty of professionals advise workout and specific yoga stretches as the only way to treat this back issue. But, throughout this post, you’ll find out the method to prepare a homemade treatment that will treat your sciatic nerve and alleviate your discomfort with success. In case you aren’t sure if your signs show sciatica, here’s a list of the foremost common sciatica symptoms. Symptoms of sciatica Pain that begins in the lower back or one side of the hip, and radiates to the butts and leg(s) Tingling in the leg(s) The discomfort intensifies as you sit Weakness, numbness, or problem moving the foot or leg Trouble moving and standing caused by stabbing discomfort sensation Continuous buttock discomfort Recipe for sciatica and Pain in the back Remedy Ingredients: 4 cloves of garlic 200 ml. Milk Honey (to t...
Read more